Social media adoption in the public sector of Bangladesh: Progress and efficiency
What is it about?
This article discusses the growing influence of social media in shaping communication strategies for the public sector, particularly in Bangladesh. It highlights that government agencies in Bangladesh are increasingly using social media, with Facebook being the most prominent platform. However, it points out that these accounts are often used for one-way communication and lack meaningful civic engagement. Furthermore, the article identifies issues with non-functional or incorrect social media links on government websites, which hinder effective communication through these platforms.
Why is it important?
The significance of this article's topic lies in its potential to transform government-citizen communication in Bangladesh. Embracing social media can enhance public engagement, disseminate information widely, and create a feedback mechanism, fostering transparency and trust. However, challenges like non-functional social media links on government websites need attention. This topic is essential for improving governance, accountability, and accessibility in the public sector, not only in Bangladesh but also in other regions facing similar opportunities and challenges.