Using creativity to navigate internationalization – a study of small and medium business success
What is it about?
This research evaluates the internationalization process of small enterprises from Canada and identifies the point where a creative act occurs. It suggests a holistic view and a better understanding of the correlation between internationalization and creative thinking. The enterprises operate in six industry sectors: gaming, artificial intelligence, information and communication technology, cleantech, life sciences and consumer goods. The case study approach was used to investigate the phenomenon in a real-life context and to present a conceptual framework that generalizes the findings.
Why is it important?
The findings presented have implications for policy-makers, for consultants in international trade and for education systems. Challenging times and contexts of uncertainty require a creative mindset that will help the enterprise navigate safely and make the best decisions when unexpected events occur.