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The fashion of virtual influencers on Instagram

What is it about?

Virtual influencers such as Lil Miquela are becoming increasingly popular on Instagram. This article examines how and why they are dressed. It argues that the fashioning of virtual influencers strategically positions them as human-like while they serve as perfect models.

Why is it important?

As virtual influencers are relatively new, this article aims to explore how their fashioning contributes to the phenomenon.

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The following have contributed to this page:
Charlotte Brachtendorf
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