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Why is it important?

The International Folk Art Market (IFAM) in Santa Fe, New Mexico has created a unique opportunity for artisans from remote areas of the world to elevate their craft to the world marketplace. Consumers who come to the market are often of high socio-economic status who seek high-quality goods steeped in culturally significant unique designs, artisanship, and stories. Over time, the artisans have listened to these consumers and adapted their products to have wider global appeal. The result is a new genre of luxury goods that now sustains the artists both economically and culturally.

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Jana Hawley
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