From Cliches to Archetypes in Addressing AI and Helping with Change.
What is it about?
This article discusses McLuhan's concept of moving from clichés to archetypes and how to use it to better understand and deal with our increasingly digital world, including AI. It explains how McLuhan's ideas can help us analyze the language used around technologies like AI. The article shows how this analysis can be part of assessing the impact of changes, specifically using ChatGPT as an example. It also suggests ways for academics, professionals, administrators, policymakers, and students to work together in using AI effectively
Why is it important?
The article is important because it shows how to apply McLuhan's ideas and other scholarly insights to deal with the growing digitization in our lives. The first part of the article, though detailed, sets the stage for including these ideas in evaluating the impact of new technologies like AI. The most practical part of the article discusses a combined approach to assessing how ChatGPT can be used in higher education. This example serves as a useful model for how scholars and professionals can use similar methods with other AI and technology applications in various contexts.