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What is it about?

This study measures the consumer-based brand equity (CBBE) of news firms in Catalonia (Spain). The aim is to determine the dimensions of news media brands that are most important to their audiences.

Why is it important?

Since empirical research on news firms’ CBBE is scarce and focuses on legacy news media, our project provides an updated and more comprehensive scale that measures both legacy and native brands.

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maria victoria mas
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