Understanding complexity helps communication professionals to manage difficult events.
What is it about?
In an increasingly complex globally networked world, media professionals, journalists and public communicators can no longer rely on conventional communication strategies, especially when dealing with unprecedented events. Systems thinking and complexity concepts can assist communicators with formulating new approaches to managing turbulent or chaotic situations, combatting misinformation, and assisting media, organisations and governments with leading through crises.
Why is it important?
Misinformation, conspiracy thinking and political radicalisation tend to erode constructive public dialogue, sound policy making and social cohesion. Complexity communication delivers some entry points and tools for constructively communicating in volatile situations, facilitating dialogue and inclusion in the face of inequality, disruption and division. Systemic approaches to communication counter the trend of seeking simple answers to complex problems, which either ignore the intricacies of a problem or deliver 'solutions' not fit for purpose.