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Commercial endorsing Hillary Clinton and a Tea Party candidate both use history to shape ideas

What is it about?

The article shows how political candidates use both their personal histories as well as connect themselves to larger historical narratives through the use of media, speech, and particularly campaign videos.

Why is it important?

The ways in which candidates link their narratives up with commonly accepted history and with their personal backgrounds show their unique perspectives on history and/or on archetypal characters representative of historical values and narratives. The article also proposes a technique for transcribing multimodal texts useful for analysts of discourse.

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The following have contributed to this page:
Jessica Robles and Melissa Meade
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