(function(doc, html, url) { var widget = doc.createElement("div"); widget.innerHTML = html; var script = doc.currentScript; // e = a.currentScript; if (!script) { var scripts = doc.scripts; for (var i = 0; i < scripts.length; ++i) { script = scripts[i]; if (script.src && script.src.indexOf(url) != -1) break; } } script.parentElement.replaceChild(widget, script); }(document, '

What is it about?

Concept stores are a new kind of retail store format. In this article we discuss how they differ from other store formats and explore the different ways in which concept stores can positively impact a customer's retail experience. We do so via a case study of IKEA's city centre planning stores.

The following have contributed to this page:

Carys Egan-Wyer

' ,"url"));