People who move away often bring back ideas, skills and values, which researchers call social remittances. This article asks how such ideas help a community respond to climate change, and it argues that people who stay in one place matter just as much as those who move. The study looks at Skoura M'Daz, a town in Morocco's Middle Atlas where droughts and other environmental changes are putting pressure on farming. Local people have started building up ecotourism as an additional source of income. Between 2021 and 2022, interviews, surveys and observation in the town and nearby cities showed how this came about. Ideas arrived through studying, working and training in other places, through visitors, and through social media. Whether they took root depended on people with lasting ties to the town, who knew how to get things done locally, and on pauses along the way that changed the ideas themselves.