This paper is positioned in the intersection of the feminist tradition, audience (reception) studies and Third Person Effect (TPE) research. This paper uses different (i.e., qualitative, naturalistic) methodology in examining expressions of TPE than is traditionally used in this field. As such, instead of assessing different groups of "others" which might be related to the subject under scrutiny, and instead of making a-priori assumptions about the question of social distance between individual respondents and different reference (or target) groups, this study enables to learn inductively and naturalistically about such major elements in the TPE framework. Thus, this paper provides a more nuanced look at elements within the TPE literature than the traditional quantitative methods provide - particularly, the concepts of social distance, gender based reference groups, and the context-specific nature of who will be most vulnerable to effects.