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Study of political slogans in Hong Kong since the city's handover to mainland China

What is it about?

Political slogans serve persuasive and advertising functions. Via an analysis of chief executive election slogans and policy address titles, the social and cultural dynamics of Hong Kong is sketched.

Why is it important?

Our findings suggest that reader response is important in designing political slogans. In view of that, a framework of interactive feedback was proposed.

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The following have contributed to this page:
Fung Ming christy Liu and ling yu tsoi
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