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Understanding how norms are formed affectively in the individual's experience

What is it about?

The paper suggests a new approach to translational norm theory based on an article by Daniel Kahneman from 1986, based on each individual's counterfactual affective responses to unpleasant surprises and repetition.

Why is it important?

Norm theory in translation studies tends to be focused on the norms themselves and to neglect the phenomenology of norm-formation; this approach explains how norms come to be experienced as such.

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Douglas Robinson
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