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Using Chinese public signs to invoke public responsibility during COVID-19 in China

What is it about?

This paper seeks to understand the messaging strategies in Chinese public signs of COVID-19 prevention in local communities. The data include 162 Chinese public signs. Most signs communicated the threat of the virus to the public, whereas fewer signs emphasized the efficacy to effectively control the threat. These signs are also tailored to Chinese social values.

Why is it important?

Findings from this paper not only contribute to the growing body of research on the interpersonal function of public signage from a Chinese perspective but also demonstrates the utility of combining pragmatic research with messaging strategies in health communication research.

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Mian Jia
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