Discourse theory, as initially developed in the work of political theorists Ernesto Laclau and Chantal Mouffe in Hegemony and Socialist Strategy (1985), has been undergoing refinement to address a perceived lack of further development through empirical investigation. On the other hand, framing theory has been recently criticised for stagnating in respect of its further development on the theoretical front. This article is a contribution to advancing scholarship in both the above aspects. In the course of presenting a methodological demonstration on both counts, the article also demonstrates the use of discourse analysis to trace the trajectory of social change through being able to identify changes in how media represent – and in doing so help to constitute – the events as they unfold.