Imagine you have a set of building blocks, each representing concepts and ideas of reality. Now, imagine using these blocks to build a model that helps you understand and explain the world around you. This is similar to what we all do when we try to make sense of things—we construct mental models. These models are shaped by our experiences, the information we receive, and our beliefs. In this paper, I reconstruct mental models from Vladimir Putin's "Crimean" speech held in 2014 and uncover the ways in which Putin uses certain ideas and references to influence the audience's understanding of reality. It is like he is suggesting a particular way to assemble those building blocks in the minds of his listeners. By doing this, Putin is not just spreading his viewpoint but is trying to reshape a shared social cognition among his audience using ideologically loaded references articulated in the speech.