(function(doc, html, url) { var widget = doc.createElement("div"); widget.innerHTML = html; var script = doc.currentScript; // e = a.currentScript; if (!script) { var scripts = doc.scripts; for (var i = 0; i < scripts.length; ++i) { script = scripts[i]; if (script.src && script.src.indexOf(url) != -1) break; } } script.parentElement.replaceChild(widget, script); }(document, '

Transcreation components in the context of corporate websites

What is it about?

It discusses terms like adaptation, localization and transcreation due to the confusion and interchangeable use of them. It further dissect transcreated texts using a functionalist approach. 15 websites were analyzed.

Why is it important?

It provides more clarity into the translation procedures used in this creative process, i.e. how transcreation is done and what its components are. The method used is designed to suit the context of localization.

Read more on Kudos…
The following have contributed to this page:
Madiha Kassawat
' ,"url"));