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Continuity in travel information

What is it about?

Marketing for transportation companies often over-inflate the brand promise of a cheap, fast and hassle-free experience. Helping travelers in bad situations can increase brand value. This requires to truly develop a cross-platform and cross-device user centered approach.

Why is it important?

A good user experience is key for positive brand experiences

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The following have contributed to this page:
Oliver Wrede
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