How metaphors are used online to evaluate
What is it about?
Politicians and journalists use metaphors to evaluate each other and the political situation. Evaluative metaphors are also used by commenters, forum participants and other people online. Sometimes, they reuse the metaphors used by politicians and journalists. When this happens, this is a signal that they are entitled to do so, although they may not have the power that actors such as politicians and journalists have. At the same time, they may also play with evaluative metaphors that others have used. This book investigates the details of this process.
Why is it important?
The book addresses an under-researched area - metaphor used in evaluation and community-building. Rather than departing from existing literature, we integrate it into a framework valuable to scholars in metaphor studies, digital ethnography, discourse analysis, and online communication.