Conceptual Metaphor Theory’s central idea, rooted in Lakoff and Johnson's Metaphors We Live By (1980), is that metaphor is a figure of thought rather than a figure of language. Unsurprisingly, metaphor scholars with expertise in other modes of communication than language (such as gestures and visuals) since then entered the scholarly debate by analyzing metaphor in various media. In the mean time, scholars like Panther, Barcelona and Ruiz de Mendoza began to theorize another trope, metonymy, from a cognitive perspective. However, the implications of this work for visual studies have hitherto hardly been examined, while it is moreover increasingly acknowledged that metaphor and metonymy often interact. In the field of visuals, Perez-Sobrino (2017) has done pioneering work. In this paper we propose to explore the interaction of metaphor and metonymy in the visual/multimodal realm of Iranian and Dutch print advertising,