Exploration of Spanish programs on university websites in Australia
What is it about?
This article uses a linguistic landscape approach to explore the representation of Spanish in Australian university websites. In particular, by using multimodality tools and socio-semiotic lens, it shows how these institutions depict Spanish programs. The results show there is an incipient use of multimodal resources while failing to represent Spanish as a pluricentric language. In addition, there is a hierarchy of languages in websites, in which Spanish is normally in a disadvantaged position on the promotional sites of universities.
Why is it important?
This piece of research can inform policymakers and marketing specialists about the appropriateness of using languages other than English in the university context. It can also raise awareness about multilingualism and respect for linguistic diversity.